Launch PR has been appointed by Gut Week’s partners to raise awareness of the importance of digestive health and educate the public.
The month, the agency will start work on an integrated PR programme to support the concept it will and report to Yakult UK PR manager, Sonya Hayden. Niki Wheeler, director, will lead Launch’s team.
The Gut Week and Love Your Gut campaigns are Yakult initiatives and are run in association with Core – the Digestive Disorders Foundation, Bowel & Cancer Research, St Mark’s Hospital Foundation, The IBS Network, the Bowel Disease Research Foundation and the Primary Care Society for Gastroenterology.
Hayden said: “In addition to showcasing their strong credentials in the wellbeing space, Launch displayed some very original campaign thinking, which we believe will create the jolt needed to further raise awareness of chronic and persistent digestive problems across the nation.”
Johnny Pitt, founder at Launch PR, added: “There is still a degree of stigma attached to gut health in the UK. We’re motivated by helping to break down the taboo and encouraging the nation to talk openly about their digestive health, and take action on symptoms as needed.”