eBay has appointed Porter Novelli to a Pan-EMEA brief for B2B and corporate external communications.
The brief includes executive profiling, issues management and a series of campaigns to demonstrate the benefits of the eBay platform to both current, and potential, buyers and sellers.
Porter Novelli will report to Deborah Binks-Moore, Senior Director of Communications EMEA, eBay.
She said: “In a competitive pitch situation, Porter Novelli’s notion of ‘corporate creativity’ stood out but just as important was Porter Novelli’s integrated thinking – across traditional and social media – as well as influencer relations and other channels.”
Steve Loynes, Porter Novelli’s UK head of technology, will lead the eBay account.
He explained: “Our understanding of the business and its marketplace, as well as the relevant industry issues across Europe, enables us to be extremely creative while staying 100 per cent on strategy. We’re absolutely delighted to be working with eBay, as you’d imagine, with a very innovative programme.”