PR and social media agency Wolfstar has forged a partnership with creative visual firm Seventy1 Digital to enhance its video offering for clients. Its activity kicks off with content to mark the 200th anniversary of Portmeirion Group’s Spode Blue Italian design.
Portmeirion Group handed a brand awareness brief to Wolfstar in March to raise the profile of Spode Blue Italian’s history, as well as engage with new and existing audiences.
Wolfstar and Seventy1 Digital MD David Ainley teamed up to create video content for the design’s 200th anniversary.
In less than a week, and with no advertising spend, Wolfstar claims the video received over one million views on Facebook, 93,000 reactions, comments and shares, a reach of three million and a 200% increase in the number of Facebook likes.
Marie Lees, director at Wolfstar, said: “Creating engaging content for our clients coupled with strategic outreach, is fundamental to their communications success. Seventy1 Digital is first class at producing videos and with an increasing demand for great online content, it was the natural step to form a collaboration and add it to our offering.
“The partnership will mean Wolfstar can create great content and, coupled with the team’s strategic ability to outreach to the right audience, it will provide a winning combination for clients keen to increase brand awareness and engagement.”