W sails PG tips’ Monkey down the River Thames

W is behind today’s latest Thames-related PR stunt, which has seen a six-metre statue – made from artificial leaves – of PG tips’ Monkey mascot sailing down the river drinking a cup of Green Tea.


The two-storey topiary, which is crafted from 110,486 fabricated green tea leaves, sailed past London structures including The Shard, Houses of Parliament and Tower Bridge.

In order to highlight a forthcoming ‘Green Paper’ report to be published by PG tips Green Tea, W’s stunt is intended to highlight the impact the colour green has on boosting positivity and productivity due to the “primal association to nature and open spaces”.

W has had an ongoing relationship with PR tips owner Unilever since winning the Marmite business in December 2014. The relationship has led to W working on a number of other Unilever brands, including PG tips, on both a retained and project basis.

Related Posts
Opinion: PRs should look to commercial radio to drive engagement
Opinion: PRs should look to commercial radio to drive engagement
Sean Allen-Moy, senior account director at W, argues that commercial radio in the UK has come of age and offers great brand promotional potential for communicators. Eddie Mair [...]
W Communications Adam Mack and Warren Johnson
W wins Three’s consumer PR brief
Mobile network Three UK has appointed W as its consumer PR agency to drive wider brand engagement and support its customer growth targets, following a competitive pitch. W [...]
W to launch Ministry of Sound private members club
W to launch Ministry of Sound private members’ club
Global entertainment brand Ministry of Sound has hired W to promote its forthcoming private members’ club and collaborative workspace, The Ministry. Located in a [...]
W wins innocent’s consumer PR brief
W wins innocent’s consumer PR brief
Innocent has appointed W as its retained consumer PR agency to help drive its continued expansion in the health and wellness sector. W will work with innocent’s marketing team [...]