The rise of digital, social and paid for content has many in the industry talking about new ways of working, but traditional media relations still has a fundamental part to play in PR.
But, while it is no surprise that a PR pitch to a journalist needs to be brief, to the point and, above all, honest, there are many ways to get a pitch right or, indeed, wrong.
This White Paper asks journalists from across the media spectrum, as well as senior PR professionals, what makes for a well-delivered PR pitch to the press, whether it’s by email or (if you’re really brave) by phone.
Delving into their own experiences, both good and bad, journalists and PRs offer a mix of dos and don’ts for building strong relationships with the influential in the media in 2016.
Download the White Paper now to find out more.