Hyundai Motor UK has appointed Launch PR to reach a “whole new audience” with a brief centred on innovation and technology.
The agency, which won the account following a five-way pitch, has been briefed to develop an integrated campaign that will include a major scientific study, customised driving experiences, media and social outreach and a large scale immersive experience.
Juliet Cameron, Launch PR director, will lead the account and report to Hyundai Motor UK’s head of PR, Natasha Waddington and its senior manager, brand PR, Laura King.
Waddington said: “The Hyundai brand has grown at a rapid pace and is now at a pivotal point, with the challenge being to improve brand reputation with new audiences, and increase visibility. Launch PR has dreamt up a unique campaign that has innovation at its heart but also captures the emotion of the brand.”
Johnny Pitt, founder at Launch PR, added: “We know Hyundai wants to challenge the norm and is willing to be bold, which is the perfect brief for any creative agency. Our 2016 campaign has a blend of innovation, technology and emotion – dialled to the max.”