Eulogy launches Kate Thornton’s, a new shopping and lifestyle content platform founded earlier this year by TV and radio presenter Kate Thornton, has chosen Eulogy to handle its PR as it launches to both brands and shoppers.



With a focus on “savvy shopping”, Thornton, who is also editor-in-chief of, curates a mix of shopping deals and content on the web site with brands and personalities, including her celebrity friends Nicole Appleton, Myleene Klass, Tamzin Outhwaite, Lisa Faulkner, Denise Van Outen and Heidi Range.


Kate Thornton

Eulogy has been briefed to deliver a consumer and business-to-business strategic PR campaign to position the site as a premium shopping and lifestyle destination for women, with a particular focus on promoting its “unique features”. It won the account following a competitive pitch.

Thornton said: “Eulogy demonstrated knowledge, understanding and, most importantly, passion for the sector we’re targeting. Our aim is to reach like-minded women who have an appetite for shopping smarter, never missing a deal. Why pay more when you don’t have to? We are confident Eulogy will help us tell our story to both the consumer and business audiences we want to reach…and have a little fun while doing it.”

Elisabeth Field, MD of Eulogy, added: “It is always exciting to work with a company that is a true innovator and disruptor within their sector, and that’s precisely what is. Harnessing the power of content, has developed a premium platform which will reinvigorate and expand the money-saving market and attract a new range of shoppers. We are really excited to be working with to revolutionise the sector.”

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