WE Communications buys majority stake in Australian agency Buchan

WE Communications (formerly known as Waggener Edstrom) has acquired a majority stake in Australian communications agency Buchan.


Buchan is a full service integrated communications agency with dedicated teams in corporate affairs, investor communications, consumer and stakeholder management.


With offices in Melbourne and Sydney, it is more than 30 years old and has been a partner of WE Communications since 2008.


It will now be known as WE Buchan but will keep its current leadership team of CEO Rebecca Wilson, general manager and head of consumer & technology Gemma Hudson, and founder / executive chairman Tom Buchan.


Buchan’s clients include the Australian Taxation Office; global human capital experts Manpower; Australia’s largest not-for-profit private health insurer, HCF; eHarmony; Bentleys Chartered Accountants and Advisors; and dorsaVi.


Melissa Waggener Zorkin, WE’s CEO, president and founder, said: “The power of WE is in the collective, and by bringing WE Buchan closer into the fold, clients will quickly experience the transformative power of communications.


“The immediate amplification of resources, expertise and reach, not to mention the magnetic cultural fit between both the agencies, will ignite how WE Buchan bolsters our offerings in the APAC region and around the globe.”


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