The agency will manage VTB’s strategic communications across EMEA and Asia.
VTB Bank provides financial services across retail, corporate, and investment banking markets globally. Its shares are listed in London, New York and Moscow.
Andrew Hayes, Hudson Sandler Chief Executive, said: “We are delighted to be working with VTB Bank, an important player in the global banking sector, and leading Russian financial services group. VTB is a key addition to Hudson Sandler’s portfolio of Russian and financial services clients.”
Hayes will lead the account, along with support from Alex Clelland, head of financial services, and Elena Garside, client director.
Hudson Sandler is based in London and specialises in capital and debt markets, financial services, real estate, and TMT. Its current Russian clients include the Russia Direct Investment Fund (RDIF), Gazprom Neft, and Severstal.