Countryfile’s live event appoints House PR

Ahead of the launch of Countryfile Live, SME London Ltd, under licence from BBC worldwide, has appointed House PR to lead and activate the PR strategy around the first event.

Countryfile Live takes place at Blenheim Palace on August 4 to 7.

Tom Clarkson, SME London’s marketing director, said: “We are delighted to be working with House PR on this exciting new event, which is shaping up to be one of the UK’s biggest consumer show launches for quite some years. House PR’s wealth of experience in the live event sector and working with major brands meant it was a great fit for us.”

Ginny Paton, managing director of House PR, said: “Countryfile is a BBC bastion for so many on a Sunday night that it’s an ideal property to realise into a live event. We’re hugely excited to be part of the show’s journey, as well as experience what the live show will have to offer.”

Amy Vickery, senior account director at House PR, will lead the account, with support from Paton.

House PR has a diverse and long-standing client list, including Empire Cinemas, William Grant & Sons and OpenTable.