Ruder Finn has brought in Brands2Life’s Robin Grainger to take on the newly-created role of director of connected comms.
Grainger, who will be based in Ruder Finn’s London office, has been briefed to lead the development of an international capability that aims to help clients enhance their comms by drawing on “complementary expertise” within the agency.
Working across a variety of clients in consumer, healthcare, tech, financial services, digital and internal comms, he will also identify opportunities for growth across the global Ruder Finn network.
He will report to Nick Leonard, MD of Ruder Finn UK.
Grainger has spent the last ten years at Brands2Life, most recently as director of International, sitting on the company’s board. While there, he led the firm’s globalisation strategy and looked after a variety of business and tech clients.
Leonard said: “Robin has an outstanding track record working with complex client briefs and building successful international agency teams. Organisations today are increasingly looking for guidance on scaling their communications globally, delivering a consistent message to internal and external stakeholders, and unlocking new market sectors. RuderFinn is perfectly placed to capitalise on this trend, and Robin will be instrumental in charting this new stage of our development.”
Grainger added: “Ruder Finn works with some terrific organisations and has a foothold in some of the fastest-developing markets in the world. I’m really excited at the possibilities that my role will open up and am looking forward to working with its teams in the UK and around the world.”
Grainger’s appointment comes as Ruder Finn makes its move to its new London office location in Finsbury Circus, providing additional space for an office that has grown 50% over the past three years.