WPP-owned financial PR groups Finsbury and Hering Schuppener have formed a strategic partnership.
Under a unified brand entity, the partnership will offer a global platform across 14 offices and employ more than 350 people. It will combine four global practice groups covering capital markets, crisis, corporate reputation and corporate and public affairs.
Finsbury and Hering Schuppener have offices in New York, Frankfurt, London, Hong Kong, Berlin and Brussels and combined will give clients greater cross-market access and strategic counsel. An integrated digital offering underpins the four practice areas to help clients reach wider audiences.
Roland Rudd, chairman at Finsbury, said: “We have worked side-by-side over many years with Hering Schuppener, and I have always admired the depth of expertise, professionalism and tenacity of its team in pursuing the best outcomes for its clients. Our philosophy as advisers is remarkably similar, and together we aim to set the standard for our industry.”
Ralf Hering, principal partner and CEO of Hering Schuppener, said: “Finsbury is an icon in our industry. We share the same values, entrepreneurial spirit and passion for quality and success. With this partnership we are creating a unique platform, able to offer clients superior expertise and resources, and are committed to shaping the future of our industry.”