Frank has been appointed by Kerry Foods-owned Mattessons to promote the brand’s new ‘Snackarchist’ advertising campaign.
Saatchi & Saatchi created the ‘Snackarchist’ TV ad, in which a parka wearing geek rebels against “no loitering” and “keep off the grass” signs before passing by the crisps section in a shop and picking up some Mattessons snacks for a quick bite instead.
The advert features a soundtrack from leading UK artist, Lethal Bizzle.
Frank will provide digital and consumer PR support and create an influencer engagement programme on behalf of the brand.
Hayley Murgett, senior brand manager for Mattessons, said: “The Mattessons team are really pleased to be working with Frank at such an exciting time for the brand and they will be a great asset to have on board through the launch of our new ‘Snackarchist’ campaign. As we look to expand the activation, Frank will be key to helping generate organic awareness through digital and social media platforms.”
Andrew Bloch, founder and group MD of Frank, said: “Mattessons is a great brand and the ‘Snackarchist’ campaign has fantastic potential. We look forward to working closely with both them and Saatchi & Saatchi to amplify the activity.”
In January, Frank worked with Kerry Foods to help promote its “Sausages and Chip” advertising campaign for Richmond Sausages.