Aspectus, a global communications agency serving the energy, engineering, financial and services sectors, has opened an office in Aberdeen to support its growing oil and gas client base.
Laura Illey will lead the Aberdeen team as head of oil and gas. Illey has been promoted from her former role as account director of oil and gas.
Meghan Buchan has been appointed as account manager for the company’s Aberdeen operation. Buchan was previously a client of Aspectus and now joins the company from ProSep, an oil, gas and produced water specialist.
Aspectus says it offers clients a transparent view of how its communications increase audience engagement, which can be benchmarked against competitors and the wider market.
Alastair Turner, CEO at Aspectus, said: “We understand that in today’s challenging environment, justifying spend on communications is incredibly tough. That’s why at Aspectus we don’t bill for time, we sell business outcomes and charge for the results achieved. Furthermore, we take the risk out of investment in PR by offering performance-related campaigns. We believe we can make a measurable difference to our clients’ businesses; so much so that we’re willing to put our money where our mouth is.”
Illey added: “We’re thrilled to be taking our unique approach to a wider market. We’re committed to the future of the sector and immersed in its challenges, which is why we’ve recruited our team of sector specialists from within the industry. This experience, combined with our creative approach to communications, is what enables us to deliver measurable business outcomes.”
Aspectus has been active in the oil and gas industry for a number of years and has offices in London, Houston and Singapore.