W wins Trouva and Boat International Media briefs

W has won PR briefs from Trouva, an online store that curates products from independent boutiques across the UK, and luxury yachting publisher Boat International Media.

Trouva, which launched last year, works with 150 lifestyle boutiques from across the UK, with an aim to provide an alternative curated online shopping experience.

W’s brands division has been briefed to increase awareness of the Trouva brand and support business objectives to grow sales figures.

Activity will include a product placement campaign, alongside building a community of digital influencers.

Lucy Ward, head of creative and content at Trouva, said: “We were hugely impressed by W’s first-class connectivity and creative response to our brief. The dynamic team also showcased a commercial flair, that is vital to Trouva’s success this year.”

Hailed as “the Vogue of the yachting world” in The Times, Boat International Media’s monthly magazine is regarded as one of the most authoritative and trusted titles for the superyacht community.

W has been hired to boost the profile of its flagship event, the Superyacht Design Symposium, which takes place in the Austrian Alps from 21 to 23 February 2016.

Presided over by Stephen Bayley, co-creator of London’s Design Museum, the Symposium will bring together high-profile industry speakers to debate ideas and trends influencing the luxury design market – from Jaguar Landrover’s automotive design director Gerry McGovern, to Italian industrialist Lapo Elkann.

The account will sit within W’s Media and Corporate division.

Darrell McLennan Fordyce, chief marketing and events officer at Boat International Media, said: “W’s distinctive understanding of the luxury market has been instrumental for publicising the Superyacht Design Symposium’s revamped format and fresh content.

“This has also been a huge focus for Boat International Media recently, and complements our broader focus on luxury lifestyle, so we’re delighted to work with them on this exciting project.”

Pictured: Cakewalk designed by Tim Heywood

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