Vision Express UK has appointed brand PR agency Launch PR to help raise awareness of its range of glasses frames.
Launch PR has been briefed to create media experiences to launch the range and promote the eye health specialist services on offer at Vision Express stores.
Niki Wheeler, a director at Launch PR, will lead the account.
Jenny Wye, senior PR manager at Vision Express, said: “Launch’s creative brand thinking, blend of retail and product PR experience and ability to deliver ambitious results were the reasons behind its appointment.”
Johnny Pitt, Launch founder and creative head, added: “Retail is in our sights at Launch PR and Vision Express fits well with our roster of ambitious and customer service-focused clients.”