The Sofitel London St James hires Clementine

The Sofitel London St James hotel has appointed Clementine Communications as the UK PR agency for its Balcon restaurant, The St James Bar and The Rose Lounge, following a five-way pitch.

The Sofitel, which is based on Waterloo Place at the corner of London’s Pall Mall, has also briefed Clementine to launch The Balcon’s newly appointed restaurant chef, Matt Greenwood, to consumer and trade media from the beginning of February.

Clemence de Crecy, MD of Clementine Communications, said: “We are delighted to be working with the dedicated team at The Balcon at such an exciting time.

As this beautiful restaurant embarks on a new journey with an inspiring new chef and his new, innovatively crafted French-British menu in this new year, we eagerly look forward to reaching out to both consumer and trade-focused media, as well as promoting the chic St James Bar and welcoming Rose Lounge.”

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