Behind the Headlines with CubanEight’s Sian Gaskell

Sian Gaskell, MD of CubanEight, on cutting her teeth at Channel 4, the mark of campaign success and her first challenging photoshoot.

Before I reach the office in the morning, I’ve already…
Had the prerequisite coffee and then managed to get my twin boys out the door and dropped them off at school.

You’ll mostly find emails about…in my inbox.
Client updates, latest media news, The Pool – love this site, team ideas, new business requests.

I know I’ve had a good day if…
I’ve managed to fit in a run or go to bootcamp.

My first job was…
As a publishing executive at Channel 4 Schools creating and editing resources to supporting programmes like How we Used to Live.

I can tell a campaign is succeeding when…
There is a shift with the media and they actively come to us/a client instead of the other way round.

I eat….when nobody is watching.
Peanut butter out of the jar!

The first time I pitched to a journalist…
That is too far back to remember, but one of my more memorable early pitches was to a Guardian journalist securing a news feature about the first every computer game aimed at 18-month-old toddlers. It was an interesting photoshoot.

The last book I read was…
The Girl on the Train.

If I could go back and talk to my 10-year-old self, I’d say…
Without using too many clichés: believe in yourself, go for the opportunities that life puts your way and love life – it goes way too fast!

This time next year, I’ll have been…
More organised for Christmas! I say it every year but it somehow just creeps up on me.

Fancy featuring in a Behind the Headlines interview? Please email [email protected].


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