Lidl has appointed Green Row’s Maya Orr as its new PR manager.
Maya joins a five-strong PR team, led by Lidl’s acting head of PR, Georgina O’Donnell. She will work alongside PR manager Laura Hamlin to focus on strengthening the supermarket’s PR and press office functions.
Maya spent three years at Green Row and has worked with brands including itsu grocery, Red Tractor and Jarlsberg. She was also part of the team that launched Lidl’s French wine promotion.
Georgina said: “We’re thrilled to have Maya on board having worked with her closely during her time at Green Row and been so impressed with what she delivered for us on wine. Maya brings with her a wealth of consumer PR experience and will be a fantastic addition to our growing UK team.”
Maya said: “I have always been a fan of Lidl, and my admiration for the brand has only increased as I’ve watched in awe the way that Lidl has been able to change consumers’ perceptions via having great quality products at unbeatable prices.
“It’s a great time to join the team and I’m really looking forward to getting stuck into some very exciting projects that are on the horizon.”
Lidl’s first brand campaign, #LidlSurprises, which launched in September, is widely credited with driving sales and helping change perceptions about the supermarket.