AMEC CEO Barry Leggetter on earned media measurement
Opinion: Measurement’s importance is now understood
Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), explores what earned media measurement will look like in 2018 and [...]
The simple “framework” that powers award-winning PR campaigns
Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision [...]
Cision webinar with Slimming World and Paul Hender
Last chance to register for Cision’s AMEC measurement month webinar
Slimming World is going to reveal how it boosted its earned media coverage 365% with its AMEC award-winning ‘Dream Weight’ campaign in a Cision webinar tomorrow. [...]
AMEC 2017: Cision’s Kevin Akeroyd to talk data, measurement, technology and comms
Kevin Akeroyd, global CEO of Cision, is delivering a keynote on the data, measurement and technology revolution and how it will change the comms world at the AMEC summit next [...]
AMEC 2017: Global summit to feature 55 speakers in Asia
Top international experts from 12 countries, including representatives from two Governments, will speak when the AMEC Global Summit, which is supported by Cision, makes its [...]
Measurement Month: watch exclusive video from the Gorkana panel event
As part of AMEC Measurement Month, Gorkana, Cision and PR Newswire hosted an agency panel event which discussed measurement challenges, success stories and their top tips. [...]
Measurement Month: Sign up for final few places at PR panel event
There’s a few places left at Gorkana‘s elite PR panel event that tackles the challenges associated with real world measurement as part of AMEC’s Measurement [...]
PRCA, ICCO and AMEC launch group for testing the Integrated Evaluation Framework
The PRCA, ICCO and AMEC are setting up a global working group to provide feedback on AMEC’s Integrated Evaluation Framework which was launched at the London AMEC summit on 16 [...]
AMEC 2016: Numbers bring the summit to life
Gorkana has put together an infographic telling the story of last week’s ground-breaking AMEC summit and its impact on social media, following key announcements [...]
The 2016 AMEC Summit in social media stats
London hosted this year’s AMEC Summit which focused on Making Metrics Matter. The event saw hundreds of international delegates and organisations gather to discuss the [...]
The Gorkana Weekly Industry News Brief: AMEC summit special
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
AMEC Awards 2016 Myles and Jeremy
Gorkana wins seven AMEC Awards at the 2016 AMEC Summit
Gorkana, the UK’s leading provider of media intelligence services won seven AMEC Awards at the ceremony last night which marked the end of the annual two-day AMEC Summit. [...]
AMEC 2016: Video highlights from day two
As the conference comes to a close, we look back at the highlights from the second day of the AMEC summit 2016 in London. The Association for the Measurement and Evaluation of [...]
AMEC 2016: Highlights from day two
Here are some of the highlights from day two of the AMEC International Summit 2016, including notes and comments from the speakers and the community. AMEC launched its [...]
AMEC 2016: AMEC launches Integrated Evaluation Framework
At the AMEC International Summit 2016, AMEC launched its Integrated Evaluation Framework with an interactive tool to promote effective measurement and bring The Barcelona [...]
AMEC 2016: Hotwire’s top measurement tips for a mid-sized agency
During day two of the AMEC summit, Hotwire’s group chief development officer, Andy West, discussed what his business needs for aligning measurement practice. West said [...]
AMEC 2016: Tina McCorkindale, president and CEO at Institute for Public Relations
Tina McCorkindale, president and CEO at Institute for Public Relations, calls the networking opportunities at the AMEC summit a personal highlight. She says, [...]
AMEC 2016: Michelle Vangel, VP of insight solutions at Cision
Michelle Vangel, VP of insight solutions at Cision, says that this year’s summit is about more than just measurement. She says: “We’re using metrics to [...]
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