Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Gorkana Meets… Digital Spy
Julian Linley joined Digital Spy as its new editor-in-chief in November. Three months on, Gorkana’s Josh Gray catches up with him to find out how he’s making his mark on [...]
Regester Larkin hires Bupa’s Hamilton
Crisis and reputation management firm Regester Larkin has appointed Bupa’s former corporate comms manager Emily Hamilton as a senior consultant. Hamilton’s [...]
Number of promotions at JPES Partners
Specialist investment marketing and comms consultancy JPES Partners has boosted Alex Henderson and Matt Rogers to the role of associate directors and made a number of other [...]
Liquid promotes UK Game Fair 2016
Liquid has been appointed to handle the launch of the UK Game Fair 2016, a three-day event to celebrate rural life and countryside pursuits. Blaze Publishing, organiser of the [...]
Clearwater Advisers forms video partnership
Advisory firm Clearwater Advisers has partnered with Guy Ruddle, founder of First Touch TV and former editor of Telegraph TV, to provide its clients with additional video [...]
Gorkana meets…Justine Marcella, Vorsten and The Crown
You covered many topics as a journalist before becoming a royalty reporter. How and why did you decide to specialise in royalty? When I was a reporter for the Dutch TV channel [...]
VIDEO: WSJ Europe on exclusivity and its City app
Watch an exclusive video from Gorkana‘s media briefing with the Wall Street Journal Europe which more than 250 people attended yesterday (February 9) at the News [...]
UK Blog Awards 2016 announces shortlist
The shortlist for The UK Blog Awards 2016 has been revealed, with Guardian Soulmates, The Royal Mint, Thomson Holidays, World Wildlife Fund (WWF) and Cancer Research UK among [...]
Ritz-Carlton Hotel Company names European PR lead
The Ritz-Carlton Hotel Company has appointed Harrods’ Alistair Scott as regional director, PR, Europe. The Ritz-Carlton Hotel Company, a subsidiary of Marriott International, [...]
Case Study: The First 30 Day Battery Smartwatch
Find out what Red Hot Penny did to launch the first 30 Day Battery Smartwatch, which led to impressive global coverage and more than 250 pre-orders before launch. [...]
NEFF hands global brand PR brief to Golin
Golin has been chosen by NEFF to handle its global brand PR, as the kitchen appliances company looks to develop its presence in more than 14 markets around the world. Founded [...]
Weber Shandwick boosts London leadership team
Weber Shandwick has enhanced its leadership team with the promotions of Emma Thompson and Lucie Harper to the newly-created roles of MD London operations and consumer, and MD [...]
Typhoo hands digital brief to MC2
Typhoo has awarded a social and digital brief to comms consultancy MC2, as the tea brand looks to attract younger consumers. MC2’s digital and consumer brands teams have been [...]
The AA hires Rhizome to boost motoring unit
The AA has hired Rhizome Media to manage a trade and consumer PR brief, raising the profile of its Motoring Services portfolio of brands including AA Cars, AA Vehicle [...]
Portland hires Shapiro as US B2B lead
Portland has continued its growth into the US market with the appointment of  FleishmanHillard’s Rob Shapiro as head of its B2B practice. Shapiro’s responsibilities [...]
Shelly Durrant joins Hume Brophy as account director
Hume Brophy has appointed Four Broadgate’s Shelly Durrant to the role of account director. Durrant will support clients across Hume Brophy’s corporate and [...]
McCarthy & Stone chooses Powerscourt
Retirement homebuilder McCarthy & Stone has hired Powerscourt to advise on its financial and corporate comms, following a competitive pitch. McCarthy & Stone floated [...]
Ingenuity appoints van der Zant as business director
Ingenuity, an integrated new business consultancy for agencies and brands, has appointed Claire van der Zant as business director. Van der Zant will be responsible for leading [...]
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