How Microsoft revolutionised its corporate comms with a brand newsroom
How Microsoft revolutionised its corporate comms without the mainstream media
It’s 2013, and Microsoft is about to do something that will change its corporate comms forever. Steve Clayton, the brand’s chief storyteller, has been writing an unusual story. It’s called 88 Acres: How Microsoft quietly built the city of the future – and he thinks it has legs. But despite the huge amount of time […]
Gorkana meets…LBC
In the first of our Election 2015 special interviews, we speak to Iain Dale, the Drivetime show presenter on LBC Radio, on the importance of broadcast during the campaign, the [...]
Were you fooled?
PRs were busy this morning peddling the annual batch of April Fools’ Day stories.. Tesco is planning to revolutionise shopping with the introduction of [...]
Gorkana meets…Ars Technica UK
Ahead of the launch of Ars Technica UK next month, Conde Nast UK’s first digital-only publication, Gorkana catches up with senior editor Sebastian Anthony on geeky readers, [...]
Metro Bank recruits comms director
Peter Murray joins the challenger bank as director of communications, heading up its growing comms team. Peter, who reports into Metro Bank CEO Craig Donaldson, joins from [...]
Brazen PRs launch #PRLife experiment
Two Brazen employees have pledged to live, eat, sleep and breath the brands they PR during a week-long work/life social experiment. Account executives Sophie Smith (pictured [...]
Brunswick promotes new directors
The international corporate comms partnership has promoted directors across six global offices, including five in London. The London-based promotions include Charlie Potter [...]
Gorkana meets…HuffPost Young Voices
Lucy Sherriff, editor of Huffington Post Young Voices, on launching a new platform for young people and why PRs should use the email subject line to catch her eye. Describe [...]
Gorkana meets…Business Insider UK
James Cook, tech reporter at Business Insider UK, on the launch of the site in the UK, getting readers excited about business tech and the luxury of building good [...]
Gorkana meets…Times Fashion
Anna Murphy, fashion director at The Times, on creating evergreen content, bringing fashion to life in all its bonkers-ness and why there is no one better than a great PR. You [...]
Sunday Times 100 Best Companies named
Four comms companies have been included in this year’s list of Sunday Times 100 Best Companies to Work For. The highest entry is Karma Communications Group, which includes PR [...]
Gorkana meets…Daily Mail’s City Editor
Alex Brummer, City Editor of the Daily Mail and author of Bad Banks, on the failure of comms during the financial crisis, the public’s increased scrutiny of The City and [...]
Gorkana meets…Daily Mail’s City Editor
Alex Brummer, City Editor of the Daily Mail and author of Bad Banks, on the failure of comms during the financial crisis, the public’s increased scrutiny of The City and [...]
Still doing it Frank’s way
While many UK agencies obsess about world domination and flinging open their doors on foreign shores, Frank PR has just opened its third UK office and is finding diversity and [...]
Gorkana meets…Mashable UK
Blathnaid Healy, UK editor of Mashable, on her community of super-sharers, embracing British English and why she’s open to pitches from PRs. You were appointed editor of [...]
Gorkana meets…VICE News EU
Hannah Strange, Managing Editor of VICE News EU, on reporting on the blindspots in traditional media, managing the fastest growing channel on YouTube and how PRs and NGOs can [...]
Greenbrook hires Sunday Times journo
Business Reporter Matthew Goodman, who has worked the private equity beat at The Sunday Times for thirteen years, is to join the senior team at Greenbrook Communications. [...]
Gorkana meets…The Telegraph’s music editor
Bernadette McNulty, music editor at The Telegraph, on her diverse readership, reviewer shenanigans and why PRs shouldn’t differentiate between print and online. As well [...]
Gorkana meets…the Daily Mirror’s head of social
Alex Hudson, head of social content at the Daily Mirror, on why everyone will end up being a social content journalist, the importance of exclusivity and the growing [...]
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