Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
The Gorkana Weekly Industry News Brief: 13 February to 19 February 2016
Pitch Wins Visitor attraction The View from The Shard has appointed Diffusion as its retained PR agency, following a competitive pitch. Alliance Trust PLC, one of the largest [...]
Gorkana meets … Stuff
In Gorkana’s latest media briefing (18 February), Will Dunn, editor of Stuff, discussed the magazine’s tone of voice and how it values exclusivity, how strong visuals are a [...]
Spreckley
Business membership body hires Spreckley
Global non-profit organisation The Association of Business Executives (ABE) has appointed Spreckley as its retained PR support in the UK. ABE is a professional membership body [...]
ICG launches strategic media offering
Comms agency ICG has setup the Media Task Force, led by former Metro political editor John Higginson, to offer “high level” corporate-focused strategic advice to [...]
Gorkana meets…International Investment
International Investment‘s editor Helen Burggraf  (pictured) and editorial director Jonathan Boyd, and deputy editor James Fernyhough, tell us about [...]
Ketchum wins UK brief for social media tool TINT
TINT, which claims to be the world’s biggest social media ‘display’ tool, has hired Ketchum as its PR partner of choice in the UK. The social media business, which [...]
Elysian Estates hires Rich Leigh & Company
Consumer PR agency Rich Leigh & Company has won its first retained hospitality PR brief from luxury accommodation website Elysian Estates. Elysian Estates is a [...]
Mirada hands financial PR brief to Newgate
Mirada, a developer of products for the digital TV market, has appointed Newgate as its financial PR agency following a competitive pitch process. Newgate has been appointed [...]
W wins Trouva and Boat International Media briefs
W has won PR briefs from Trouva, an online store that curates products from independent boutiques across the UK, and luxury yachting publisher Boat International Media. [...]
DeVries SLAM enhances leadership team
DeVries Global has enhanced the leadership team at its UK operation,  DeVries SLAM, with the promotions of MD Helena Bloomer to regional MD, Europe, and brand strategy lead [...]
Jargon PR wins DOCOMO Digital account
DOCOMO Digital, the European-based subsidiary of Japanese mobile operator NTT DOCOMO, has appointed Jargon PR to provide media relations and branding support as it launches a [...]
The Open University briefs Lexis
Lexis has been called in by The Open University to support its ‘Life-changing Learning’ campaign, which aims to promote the impact of studying with the OU and to motivate [...]
Golin acquires The Brooklyn Brothers
Interpublic Group agency Golin has acquired creative agency The Brooklyn Brothers. Founded in 2001 in New York and 2008 in the UK, The Brooklyn Brothers expanded to Los [...]
One Green Bean promotes Sky Cycling
Sky has brought in One Green Bean as the retained consumer PR and social agency for Sky Cycling, ahead of what it says will be the brand’s biggest year yet. One Green [...]
Alliance Trust hands financial brief to Tulchan
Alliance Trust PLC, one of the largest generalist investment trusts in the UK by market value, is now working with financial PR agency Tulchan following a competitive pitch [...]
PRCA launches MENA resource
The Public Relations Consultants Association (PRCA) has launched PRCA MENA (Middle-East and North Africa) to represent consultancies, in-house teams and individuals across the [...]
EM
Citigroup’s Denis Denisov joins EM
Emerging markets consultancy EM has appointed Denis Denisov, formerly head of communications for global bank Citigroup CIS, as director in the business’ Moscow offices. [...]
ReputationInc
ReputationInc opens office in Norway
ReputationInc, an international reputation management consultancy headquartered in London, has opened an office in Norway. Managing partner Dennis Larsen leads the team, with [...]
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