Gorkana Group

Tag Archives: amec

Can Gorkana do it again at the 2015 AMEC Awards?

Gorkana Group proud to be shortlisted for 14 awards at the 2015 awards ceremony in Stockholm. After sweeping the board in Amsterdam at last year’s annual AMEC Awards, and picking up the top prize for our work with DEFRA – we’re thrilled to announce that we’ve been shortlisted for 14 out of the 15 awards…

Read more

The PR and Social Media Cheat Sheet #091

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the last week. The theme for this week’s Cheat Sheet is ‘Best practice’, inspired by conversations emanating from AMEC – the superbowl of PR measurement happening…

Read more

6 PR & social media questions from Twitter chat #Measurepr

Yesterday I was honored to be asked to answer the questions for #measurepr. #MeasurePR was conceived by the inspiring Shonali Burke as a bi-weekly Twitter chat focusing on all things related to PR and social media measurement.  Shonali has spent her professional career as a PR practitioner working both in house and at agencies but she’s one of those…

Read more

Making social media measurement credible

Today’s post orignally featured in Gorkana’s  community PR news pages as a Q and A feature. Richard Bagnall, Insights Director at Gorkana and chair of AMEC’s Social Media Measurement Group, on a new initiative to help PRs measure social media credibly, and why he wants everyone to get involved. The finest measurement minds from around the world…

Read more

Social Media Measurement Standards: AMEC’s Big Ask Conference Reviewed

Last Thursday over 100 PR practitioners, media analysis and PR measurement experts met to discuss what each felt was imperative if we are to set workable social media measurement standards.  It was a process which began back in June in Lisbon at AMEC’s 3rd European summit.  The video below, shot then, sets out the objectives…

Read more

Gorkana Group

Gorkana Group offers PR analysis & evaluation across traditional & social media.

Welcome to Measurement Matters!

If it's your first visit and you like what you see, don’t forget you can get updates by email or RSS.

© Copyright Gorkana 2012