Yesterday I was honored to be asked to answer the questions for #measurepr. #MeasurePR was conceived by the inspiring Shonali Burke as a bi-weekly Twitter chat focusing on all things related to PR and social media measurement. Shonali has spent her professional career as a PR practitioner working both in house and at agencies but she’s one of those…
Tag Archives: amec
Making social media measurement credible
Today’s post orignally featured in Gorkana’s community PR news pages as a Q and A feature. Richard Bagnall, Insights Director at Gorkana and chair of AMEC’s Social Media Measurement Group, on a new initiative to help PRs measure social media credibly, and why he wants everyone to get involved. The finest measurement minds from around the world…
Social Media Measurement Standards: AMEC’s Big Ask Conference Reviewed
Last Thursday over 100 PR practitioners, media analysis and PR measurement experts met to discuss what each felt was imperative if we are to set workable social media measurement standards. It was a process which began back in June in Lisbon at AMEC’s 3rd European summit. The video below, shot then, sets out the objectives…
Stand by for AMEC’s Big Ask of social media conference
Tomorrow (17th November), I’m excited to be attending AMEC’s (the International Association for the Measurement and Evaluation of Communication) ‘Big Ask of Social media‘ conference. We have over 100 delegates attending to hear from industry experts on the challenges that the communications industry faces when it measures social media. Speakers include Pete Devery, corporate PR lead at Microsoft…
The dawn of a new era in social media measurement
I’m excited to be writing this post from Portsmouth. Not Portsmouth in England, but Portsmouth in New Hampshire, USA. New Hampshire is world-renown for its beauty during Fall when the leaves of the great forests all turn a million shades of reds and brown. So what brings me to such a glorious part of the…
