PR news round-up (16-20 July)

Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at Hudson Sandler and Greenbrook. Thought leadership Alexandra Marsh, associate director at Ketchum London, explores how the agency’s Cannes Lions winning #bloodnormal campaign shows that integrated comms can drive societal change. Richard Johnson, who […]

How to map data to storytelling

Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A joint survey of 400 global communicators by Cision and PRWeek found that nearly 70% believe that they do not have enough data or analytics to properly attribute how […]

60 Seconds with Campaign Collective’s Simon Francis

Simon Francis, a founder member at Campaign Collective, discusses why he created a PR agency as a social enterprise, recent award wins and why it eschews job titles. You’ve recently won the Consultancy of the Year award at the Better Society Awards, congratulations! What did winning the award mean to you? We weren’t just up against […]

PR news round-up (9-13 July)

Here’s a round-up of the week’s top PR news – featuring the CommsCon journalist panel, FleishmanHillard Fishburn’s new division and a new senior hire at FTI Consulting. CommsCon Cision is thrilled to confirm its first finalised panel for CommsCon. Leading journalists Francesco Guerrera (Financial News), Eleanor Mills (The Sunday Times), Josh Newis-Smith (Glamour) and Ellen Stewart (PinkNews) will reveal what they want […]

Combining art and science in effective communications

In this digital, globalised age, the reach of big data is inescapable. Industry after industry has been disrupted by the rise of data and the change in working practices it brings, and PR is no exception. PR professionals are experiencing the huge shift to data-driven processes which colleagues in marketing and advertising have been implementing […]

PR Case Study: Pelican Communications – Steel for Packaging

Pelican Communications helped the Association of European Producers of steel for packaging (APEAL) to promote an animation highlighting the benefits of steel packaging. Campaign: Steel for Packaging Client: APEAL – the Association of European Producers of steel for packaging PR Team: Pelican Communications Summary APEAL produced an animation to highlight the role steel for packaging can […]

Cision launches unmissable comms event – CommsCon

Cision has launched CommsCon, a communications congress which will showcase the revolution sweeping across the earned media landscape. The biggest names in the business will gather at London’s Hawker House on Tuesday 6 November to discuss the unique opportunity PR professionals have to make their mark in a world riven by fake news and falling consumer […]

PR Case Study: Speed Communications – Bidfood’s Christmas Gift

Speed Communications helped Bidfood to create engagement and resonate with customers who would be working over Christmas through the Bidfood’s Christmas Gift campaign. Campaign: Bidfood’s Christmas Gift Client: Bidfood PR team: Speed Communications Timing: October 2017 – December 2017 Summary Bidfood, a UK-based food wholesaler, tasked Speed with coming up with a campaign that would create emotional engagement and resonate […]

PRmoment launches Creative Moment to champion creativity

The team behind PRmoment have launched Creative Moment, a new online magazine to showcase creative work. The magazine has been designed as a forum that discusses today’s most exciting campaigns across the creative, advertising, marketing, PR and digital sectors. Leading creatives in these fields will preview, rate and discuss campaigns that are either inspiring or […]