Brands2Life to launch OVO Energy’s new brand

Brands2Life to launch OVO Energy’s new brand

OVO Energy has appointed Brands2Life to support the launch of its new pay-as-you-go energy brand Boost, following a competitive pitch.

The agency will deliver a creative consumer PR campaign which will support the energy provider’s wider marketing campaign. It will also provide a framework for ongoing consumer comms.

Also, Brands2Life will manage an earned media strategy which will highlight the benefits of Boost to consumers, while also using audience insights to engage with customers.

Justin Cockerill, managing director at Boost, said: “It’s not often that you think you could execute every single one of the ideas that are presented to you at pitch – but that’s how we felt when we saw Brands2Life.

“They had a brilliant understanding of our audience and a smart strategy, which combined with bold creativity was a winning formula. We’re really looking forward to our partnership with them.”

Katy Stolliday, deputy MD, consumer at Brands2Life, added: “Boost has developed a strong and innovative proposition in the PAYG energy market, and their desire to do things differently was the perfect brief. We had a lot of fun coming up with the right ideas for them and we’re working hard to get our activations in place ready for a great launch.”

  • Pictured: A still from Boost’s new integrated campaign
Related Posts
PR News in Brief
This week’s PR news in brief (12-16 February)
Here’s a round-up of this week’s essential PR news, featuring account wins for ANM Communications and Camron PR, the Suzy Brown Bursary and the latest Cision webinar. [...]
Claudio Giambrone hired to promote Wembley Park development
Claudio Giambrone joins Quintain to promote Wembley Park
Developer Quintain has appointed Claudio Giambrone as head of marketing to its Wembley Park development team. As part of his brief, Giambrone will oversee all PR and comms for [...]
Speed appoints first creative director Sarah Firth
Speed appoints first creative director
Speed Communications has appointed Sarah Firth to be its first creative director, working across all three of the agency’s divisions. Firth was previously creative [...]
PrettyGreen to promote alternative football World Cup
PrettyGreen to promote alternative football World Cup
The Confederation of Independent Football Associations (CONIFA) has selected PrettyGreen to provide comms support ahead of its World Cup in London this summer. PrettyGreen [...]
Copyright © 2018 Gorkana