Rule 5 wins Merlin Entertainments brief

Rule 5 wins Merlin Entertainments brief

Merlin Entertainments has appointed Rule 5 as its retained comms agency for its Sea Life Manchester and Legoland Discovery Centre Manchester venues.

The agency has been tasked with promoting two new features at the attractions and deliver a sustained national media relations campaign for both family destinations and support Sea Life Manchester’s conservation programme.

Jenn McDonough, general manager Manchester cluster at Merlin Entertainments, said: “With the forthcoming launch of two new features the time was right for us to review our marketing approach and appoint a new agency to support us in driving the business forward.

She added: “It was a competitive process that saw some great pitches but the communications plan presented by Rule 5 was head and shoulders above the rest, combining strong creative ideas with a solid and strategic approach. We really bought into the team.”

Julie Wilson, Rule 5 co-founder, concluded: “This is a brief we were passionate about winning. The scope of opportunity presented by the attractions, the forthcoming new features and incredible conservation work undertaken by Sea Life Manchester is great and appealed to us both personally and professionally. It’s a privilege to be involved.”

Related Posts
Kirsty Reid joins Milk & Honey PR from Comic Relief
Milk & Honey PR has appointed Kirsty Reid, Comic Relief’s former national media manager, as client director to lead its growing consumer offering. Reporting to [...]
Cision clients sweep the board at PR Moment awards
Taylor Herring and The Romans both picked up five awards as Cision clients won 34 out of 36 gongs at last night’s 2018 PR Moment Awards London and the South ceremony at [...]
PR News in Brief
This week’s PR news in brief (19-23 March)
Here’s a round-up of the week’s essential PR news and features, including Cision’s activities at the B2B Marketing Expo, a new hire at FTI and account wins for [...]
Tom Ritchie: We are on the precipice of an earned media revolution
Tom Ritchie: We are on the precipice of an earned media revolution
New technology is set to revolutionise earned media and allow communicators to target audiences and measure ROI like never before, says Tom Ritchie, Cision’s EMIA VP GTM. [...]
Copyright © 2018 Gorkana