Raw London wins Creative Shootout 2018

Raw London wins 2018 Creative Shootout

Specialist branded content agency Raw London was crowned the winner of the 2018 Creative Shootout at BAFTA’s Piccadilly venue last Thursday.

The agency emerged victorious after it, and eight others, had four hours to devise a campaign for food redistribution charity FareShare before presenting their ideas to assembled judges and audience members. Live experience agency Ignis was awarded second place, while Mischief PR, which has won the Shootout in the past, took third.

Raw London will now work with the charity to implement its ‘Any shape – any size’ campaign between May and September. It will receive a £250,000 digital media spending boost from one of the event’s official partners; premium publisher cooperative 1XL, as well as £30,000 in fees from FareShare.

Launch PR’s Johnny Pitt, founder of the Creative Shootout, said: “The Creative Shootout is the most raw and real creative show and award in the UK. Every finalist team deserves to be called out for brave and inspiring performances, with just four hours prep time. We saw some stunning creative work tonight. The UK creative industry is truly alive and well.”

Lindsay Boswell, CEO of FareShare, added: “What a night and Raw London’s campaign will make a massive difference to us in 2018 as we look to treble volunteer numbers in the UK.”

  • Picture credit: Andrew Porter Commercial Photography
Related Posts
PR News in Brief
Last week’s PR news in brief (14 – 18 May)
Catch up on last week’s essential PR news, featuring an interview with WIRED, the PR Week Global Awards and the biggest reputational risk factors facing the technology [...]
Foco wins Advicefront content brief
Foco wins Advicefront’s PR and comms brief
Advicefront, a platform for financial advisers, has appointed fintech content marketing agency Foco to handle its digital communications and PR. Foco has been briefed to [...]
Brands2Life to run horseracing welfare campaign
Brands2Life to run horseracing welfare campaign
The British Horseracing Authority has selected Brands2Life to manage the PR and social brief for its The Horse Comes First equine welfare campaign. The agency is tasked with [...]
The biggest reputational risk factors in the technology sector
Discover the big reputational risks tech companies face
Over the past 15 years, the value of technology and tech companies has boomed, both in importance to society and market capitalisation. In 2002, the Interbrand survey of brand [...]
Copyright © 2018 Gorkana