The agency has been tasked with raising the profile of Spain’s authenticity, broadly focusing on the themes of cities, culture and gastronomy. The account will be led by associate director Kate McWilliams; supported by CEO Sarah Johnson, senior digital manager Anneka Roberts and account executives Georgie Thatcher and Isabel Luque.
The team will coordinate strategic partnerships with key events and exhibitions in the UK, social media campaigns, media analysis and tactical digital support. LOTUS will also provide a day-to-day press office function.
Javier Piñanes, director of the Spanish Tourist Office (UK), said: “We are delighted to start working with LOTUS. We felt that their comprehensive knowledge of Spain, including the current strengths, opportunities and challenges, together with their extensive experience within the travel sector ideally positioned them to help us deliver on our objectives.”
McWilliams added: “LOTUS has a long history and extensive experience of working with Spanish destinations and this win is a natural fit for the agency.
“We are once again delighted and honoured to represent the UK’s most important outbound tourism destination and look forward to raising the profile of Spain’s unique authenticity.”