The agency will handle all PR activity around raising awareness and promoting the hats, including media relations and celebrity endorsements.
The integrated campaign features a social media strategy which encourages users to post a selfie wearing the hat with the hashtag #PutAHatOn.
Ruth Shearn, RMS managing director, said: “To win such an illustrious account is testament to our consumer PR expertise and longstanding success in effectively launching products at a national level. Our consumer team has been helping brands raise awareness of new and existing products successfully for years and is well placed to achieve the clear objectives of this campaign.
“At RMS we are committed to delivering a return on investment for our all of our clients and we’ll be working closely with the JD Outdoors team to ensure we continue to drive sales of the hats and raise as much money as possible for Children in Need. We have already seen amazing support from celebrities including Louise Redknapp and Jorgie Porter – make sure you #PutAHatOn for Pudsey this November!”
The Pudsey Ramble Hat is £6 and can be found here. All proceeds go to Children in Need.
Pictured: Louise Redknapp wearing the hat