PR and marketing agency Highland Marketing has appointed Lyn Whitfield to the new role of strategy and content director.
A former journalist, Whitfield has specialised in writing about and working for the public sector and the NHS, as well as the IT companies seeking to digitise healthcare.
Mark Venables, chief executive officer at Highland Marketing, said: “We are a dedicated partner for healthcare technology organisations that want to make a real impact in healthcare.
“Our knowledge of the sector and our range of PR, marketing and content creation skills are vital assets and Lyn will strengthen these, while bringing a fresh perspective to our work and our clients.”
Whitfield began her career in local newspapers, but has specialised in B2B, healthcare publications for nearly 20 years.
She added: “Joining Highland Marketing is an opportunity for me to use my skills in a new environment, to promote the growth of the agency, and to support its clients.
“I am very much looking forward to the challenge and, in particular, to working with companies looking to introduce innovative and effective technology to the NHS, its staff and patients.”
Whitfield will provide strategic advice and content support to the agency, and will work with clients on thought leadership, case studies and other communications.