Beattie hires B&Q’s Fflur Sheppard

Beattie has hired B&Q’s Fflur Sheppard to its corporate, B2B and crisis management team as associate director.

Fflur Sheppard

The agency has 18 corporate, B2B and crisis specialists across its nine UK offices including Birmingham, Manchester, Leeds and Glasgow. Sheppard will be based in Beattie’s London HQ.

The team has seen growth in 2017, winning £500,000 of new business since the New Year including client wins with Carillion, RoboVent and Marks & Clerk. In addition to Sheppard, Beattie has also signed Caroline Gunter-Tate in Scotland and Steven Lambert in London, in the past month.

Laurna Woods, CEO at Beattie, said: “We decided to sign Fflur after seeing the results of her campaign to rebuild trust in the B&Q brand following a wave negative media coverage over employee benefits.

“She will be a real asset to our corporate, B2B and crisis management team where she will be working alongside Beattie veteran Chris Gilmour and Tony Bilsborough, who was corporate communications chief at Cadbury and Mondelēz International.”

Related Posts
PR Case Study: TVC Group - Farm Safety Week
PR Case Study: TVC Group – Farm Safety Week
TVC Group helped the Farm Safety Foundation to promote Farm Safety Week and raised awareness of the impact farm accidents can have on farmers and their families. Campaign: [...]
PR News in Brief
PR news round-up (11-15 June)
Here’s a round-up of last week’s biggest PR news – featuring CNBC‘s Arjun Kharpal, new hires at The Lucre Group and highlights from the 2018 AMEC summit. [...]
CNBC
CNBC’s Arjun Kharpal: Tailor your pitch to different outlets
Tailoring your pitch and avoiding blanket emails are the best way to capture a journalist’s attention, CNBC International technology correspondent Arjun Kharpal revealed at PR [...]
Cision celebrates a golden night at the AMEC Awards
Cision celebrates a golden night at the 2018 AMEC Awards
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards. Cision achieved a sweep of the [...]