O’Neill’s background in automotive communications includes a global technology and innovation storyteller role at Jaguar Land Rover. He will work with APC’s existing communications team to drive the organisation’s future strategy.
Torque, an agency that specialises in automotive and tech communications, will support APC’s mission to strengthen the UK automotive industry’s capability to develop low emission technology, and will help to raise the profile of the country’s automotive innovators at several international exhibitions.
Jo Evans, marketing and communications manager at APC, said: “Our role is to nurture the development of all areas of low carbon innovation in the UK, and to promote the great work this country’s industry does to international stakeholders. Appointing Liam and working with Torque will allow our communications to thrive at home and abroad.”
The APC provides access to £1bn funding to support the collaboration between organisations that have innovative technologies and companies that can bring them to market.
Marco Ferrari, group director at Torque, added: “In recent years we have developed a unique portfolio of clients working in innovative areas such as low emissions power trains, as well as connected and autonomous vehicles. We’re delighted to be applying this expertise to help APC develop its global communications.”
Recent projects funded by APC include the Ford plug-in hybrid (PHEV) Transit Custom, and development of McLaren’s next-generation internal combustion technology.