Kevin Bell, who joined Burson-Marsteller’s London office in 2014 as global public affairs practice chair, has been appointed as the agency’s worldwide president.
Bell’s role is effective immediately and he will report directly to Don Baer, Burson-Marsteller’s Worldwide chair and CEO.
Working with Baer and other senior executives, Bell will work across every region and practice group to drive growth opportunities throughout the entire firm.
This will include continuing to build on the firms comms services and further developing its integrated comms offering.
He will operate from the firm’s worldwide headquarters in New York.
Over the past 25 years, Bell has counselled clients across many industries in every region of the world and has supported some of the world’s leading companies, including Aviva, BG, Procter & Gamble and Tata Consultancy Services. In addition, he has been an adviser to several senior Conservative Party politicians in the UK – a number of whom are now senior cabinet ministers in the current government.
Baer said: “Kevin Bell is a world-class communications professional with both the keen understanding and strong leadership ability to drive even greater excellence and growth at Burson-Marsteller.
“His clients and colleagues all know he is a trusted counsellor, a thoughtful leader of talent and an especially strong manager who will bring all of his skills to our ongoing success in this rapidly changing communications sector.”
Bell said: “I am excited to deepen my role working with Don and others at the firm to help reinforce Burson-Marsteller’s long-standing industry leadership in client service, innovation and talent development.
“Together, we will continue driving Burson-Marsteller forward as the leader in combining world-class strategic counsel with cutting-edge, creative, integrated communications to solve our clients’ most important communications needs.
“Our firm enjoys an extraordinary 63-year legacy of being one of the top public relations firms in the world, the foundation of which is our having many of the brightest minds in the business. I am committed to the ongoing development of our talent, the most important asset we can offer our clients.”