W offers job to creator of fake John Lewis Christmas ad

Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made thousands of internet users believe it was this year’s official John Lewis Christmas advert, has been offered a newly-created role by W Communications on its digital and social team.

Jablonka created the video, entitled ‘The Snowglobe’,  as part of his media coursework back in June (when he was aged 17 at the time), and it has since clocked up nearly 800,000 views.

Following the mass of interest in the video, W tweeted Jablonka on Monday (7 November) saying they were keen to talk to him about a role at W “for when your exams are over”.

Sophie Raine, director at W, has since spoken to Jablonka about the offer, who said the last 24 hours has been “absolutely crazy,” and he is due to visit W’s offices later this week to discuss the role, which W has said would focus on “creating content for household brands”.

Raine said: “Advertising agencies are paid billions by brands to try and replicate exactly what Nick, aged 18, has managed to do with his fake John Lewis ad. Nick’s work captured our attention – we were all inspired by his ingenuity and creativity, especially given his age.

“It was a no brainer to create a bespoke role for him within our digital content team, offering him the chance to create content and emotive stories for huge household brands.”

She continued: “Nick was both excited and overwhelmed by our proposition and we are arranging a meeting for later in the week to flesh out his package and what the role will involve.”

W - John Lewis spoof ad

Related Posts
Bristol City Council at CIPR South of England and Channel Islands PRide Awards 2017
Bristol City Council wins top prizes at CIPR PRide awards
Bristol City Council took home two highly coveted gold awards at Friday’s Chartered Institute of Public Relations PRide Awards for the South of England and Channel Islands. At [...]
Nadine Causey Guiness World Records
Opinion: Record-breaking campaigns are a sign of the (rapidly changing) times
Nadine Causey, Guinness World Records’ SVP for EMEA and APAC, considers what lessons communicators can learn from this year’s record breaking PR campaigns. As more brands and [...]
PR News in Brief
This week’s PR news in brief (13-17 November)
Here’s our round-up of essential PR news stories and features from the past week, including the winners of the PRCA West Midlands PRide awards, account wins for Hills Balfour [...]
Laureus World Sports Awards appoint Clifford French
Clifford French to promote 2018 Laureus World Sports Awards
Laureus World Sports Awards has appointed Clifford French to implement a UK comms and influencer strategy to promote its 2018 ceremony in Monaco. Following a competitive [...]
Copyright © 2017 Gorkana