W offers job to creator of fake John Lewis Christmas ad

Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made thousands of internet users believe it was this year’s official John Lewis Christmas advert, has been offered a newly-created role by W Communications on its digital and social team.

Jablonka created the video, entitled ‘The Snowglobe’,  as part of his media coursework back in June (when he was aged 17 at the time), and it has since clocked up nearly 800,000 views.

Following the mass of interest in the video, W tweeted Jablonka on Monday (7 November) saying they were keen to talk to him about a role at W “for when your exams are over”.

Sophie Raine, director at W, has since spoken to Jablonka about the offer, who said the last 24 hours has been “absolutely crazy,” and he is due to visit W’s offices later this week to discuss the role, which W has said would focus on “creating content for household brands”.

Raine said: “Advertising agencies are paid billions by brands to try and replicate exactly what Nick, aged 18, has managed to do with his fake John Lewis ad. Nick’s work captured our attention – we were all inspired by his ingenuity and creativity, especially given his age.

“It was a no brainer to create a bespoke role for him within our digital content team, offering him the chance to create content and emotive stories for huge household brands.”

She continued: “Nick was both excited and overwhelmed by our proposition and we are arranging a meeting for later in the week to flesh out his package and what the role will involve.”

W - John Lewis spoof ad

Related Posts
Opinion: Why we’re in the dying days of spin
Opinion: Why we’re in the dying days of spin
Steph Bailey, FleishmanHillard Fishburn managing director, corporate, details what the agency uncovered in its recent Dying days of spin report into issues consumers expect [...]
PR News in Brief
PR news round-up (15-19 October)
Here’s a round-up of the week’s top PR news, featuring the Comms Revolutionist and PRWeek awards, new account wins for Munch and Stephen Waddington’s new [...]
Opinion: Improving PR
Opinion: Improving PR’s value by proving our value
To mark the publication of Platinum, a book from the CIPR with crowdsourced insight from industry leaders, Cision is publishing a chapter from AMEC chairman Richard Bagnall [...]
Cision-powered communicators dominate PRWeek Awards
Cision-powered communicators dominate PRWeek Awards
It was a sparkling night for Cision clients at yesterday’s PRWeek Awards, as they took home 31 of the 33 gongs on offer. The big winners on the night were Taylor [...]