Threepipe to promote the “luckiest town” in the UK

Threepipe has been brought in by The Romford Town Management Partnership (RTMP) to help position the town as the “luckiest town” in the UK. The agency has also won a brief from Clive Christian, the British luxury interiors and fragrance company.

The RTMP has asked Threepipe to drive local and national awareness of the town as it unveils its new brand identity in the build up to Christmas.

Its new brand is intended to position Romford as the ‘luckiest town’ in the UK, as it has ‘created’ more Lotto millionaires than any other UK town or city.

Threepipe will be working closely with the local community to bring promote its new identity through an integrated campaign, which will include experiential marketing, social advertising and media relations support.

Threepipe11

Romford has ‘created’ more Lotto millionaires than any other UK town or city.

Jonny Birkett, Romford growth manager at the RTMP, said: “We were impressed by both the creativity of the ideas to bring the new identity to life but also by the strategic approach to social targeting to showcase what Romford has to offer in terms of daytime visits and nightlife.”

Threepipe has also been briefed to manage Clive Christian’s digital advertising and SEO programmes across its collections during the festive period.

The agency will manage paid search and display retargeting, as well as social advertising formats through Facebook and Instagram. Activity will be supported by both on and offsite SEO work, including technical optimisation and creation and outreach of content to key influencers.

Deborah Stead, brand director for Clive Christian, said: “We were impressed by Threepipe’s experience in working with other premium brands and their understanding of our product portfolio and target customer at this key time of the year.”

Related Posts
Click & Invest
Investment service Click & Invest chooses Frank for consumer PR
Investment management firm Investec Wealth & Investment has chosen Frank to deliver a “holistic PR” strategy for its new online service, Click & Invest. [...]
Somerset Garden Party
PR Case Study: Kin&Co – Somerset Garden Day
Kin&Co helped to launch Somerset Garden Day – a local gardening movement – in just three months, gaining “cut through” in a busy gardening calendar. Campaign [...]
Mayflower 400
Hills Balfour lands Mayflower 400 countdown brief
Travel PR agency Hills Balfour will kick-start the PR strategy for Mayflower 400, a programme commemorating the 400th anniversary of the Mayflower voyage in 2020. Hills [...]
Sharon Flaherty
BrandContent wins five-way Admiral PR pitch
Welsh content marketing and PR agency BrandContent has secured a retained contract with insurance company Admiral in a five-way pitch against global and London-based agencies. [...]
Copyright © 2017 Gorkana