Knauf appoints Threepipe

Knauf, a market leader in the construction product industry, has appointed Threepipe to help deliver its 2017 UK digital marketing activity.

knauf threepipe

Knauf

In 2017 Knauf plans to “reset” its marketing activity to become more digitally focused, as the business looks to build its presence in new product areas among trade audiences.

Threepipe will maintain an ongoing paid search strategy for Knauf and overlay this with brand campaigns to support new product launches and key industry events.

Amrik Sanghera, marketing campaigns manager at Knauf, said: “We were impressed by Threepipe’s strategic approach to building targeted awareness of our brand and new products in 2017. We are looking forward to working with the team as we build out a new marketing approach for the business.”

Jim Hawker, co-founder of Threepipe, added: “It’s a pleasure to be working with one of the most admired companies in the construction sector. It has a great vision for where the business is going and is digitally transforming its approach to marketing, so it’s an exciting time to be involved.”

Related Posts
Quill PR appointed by British Empire Trust PLC
Quill PR has been appointed by the £977 million British Empire Trust PLC as its retained media relations consultancy with immediate effect. As part of its brief, Quill will [...]
Beattie hires B&Q’s Fflur Sheppard
Beattie has hired B&Q’s Fflur Sheppard to its corporate, B2B and crisis management team as associate director. The agency has 18 corporate, B2B and crisis specialists [...]
Loyalty specialist Paytronix appoints Milk & Honey PR
Corporate brand agency Milk & Honey PR has been appointed by Paytronix to launch its UK operations as the company expands globally. Milk & Honey PR is responsible for [...]
Finn chosen by Bio-Oil for its biggest digital campaign to date
Finn has been chosen by Godrej UK, distributor of Bio-Oil, to deliver the biggest ever digital marketing campaign for its scars and stretch marks treatment. Bio-Oil is a [...]
Copyright © 2017 Gorkana