Knauf appoints Threepipe

Knauf, a market leader in the construction product industry, has appointed Threepipe to help deliver its 2017 UK digital marketing activity.

knauf threepipe

Knauf

In 2017 Knauf plans to “reset” its marketing activity to become more digitally focused, as the business looks to build its presence in new product areas among trade audiences.

Threepipe will maintain an ongoing paid search strategy for Knauf and overlay this with brand campaigns to support new product launches and key industry events.

Amrik Sanghera, marketing campaigns manager at Knauf, said: “We were impressed by Threepipe’s strategic approach to building targeted awareness of our brand and new products in 2017. We are looking forward to working with the team as we build out a new marketing approach for the business.”

Jim Hawker, co-founder of Threepipe, added: “It’s a pleasure to be working with one of the most admired companies in the construction sector. It has a great vision for where the business is going and is digitally transforming its approach to marketing, so it’s an exciting time to be involved.”

Related Posts
The Takumi team
Most UK PRs now follow influencer marketing guidelines
Most UK communicators are now following the Committee of Advertising Practice’s guidelines for influencer marketing practices, a survey of 600 marketing and PR professionals [...]
Quite Great wins opera-themed restaurant TWID
London restaurant and cocktail bar TWID has selected music PR firm Quite Great Communications to promote its opera-themed dining experience. Quite Great will handle the [...]
Cyprus Tourism Organisation appoints Rooster PR following UK tourist boost
The Cyprus Tourism Organisation (CTO) has handed a PR brief to London-based Rooster PR after reporting strong UK visitor figures for the beginning of 2017. The CTO predicts [...]
Mash PR to launch new fintech startup Hedgd
London-based fintech startup Hedgd has brought in Mash PR to handle comms activity around the launch of its upcoming flagship product. Hedgd designs software to enable [...]
Copyright © 2017 Gorkana