London Transport Museum Retail has selected instinct pr to handle the PR for some of its new Christmas product ranges and the launch of its revamped e-commerce website.
ltmuseumshop.co.uk offers customers a range of London transport inspired gifts, including the “History of the Roundel” and “Edward Johnston” ranges, as well as collaborations with Cambridge Satchel Company, Montezuma’s and Simon Carter.
instinct pr will manage London Transport Museums day-to-day retail PR through targeted media relations, seasonal press events, influencer engagement and in-store appointments.
The team aims to create more visibility for London Transport Museum’s retail offering among consumers, as well as drive sales during the key Christmas period.
David Burns, commercial development director for London Transport Museum, said: “After re-launching our e-commerce website, we’re ready to become the go to destination for London Transport inspired products, and we can’t wait for instinct pr to help us achieve it.
“The team’s extensive experience in consumer pr gives us great confidence that the agency will stop at nothing to ensure London Transport Museums retail outlets and new webshop is on every shopper’s map!”
Jonathan Kirkby, founder and director of instinct pr, added: “Having been a neighbour of London Transport Museum for some time now, it’s thrilling to see the shop added to the instinct pr family.
“With the new website launch, truly unique product offering and exclusive brand collaborations, this is an exciting time and we’re delighted to be part of the journey as the festive season fast approaches.”