John Doe has launched a global influencer division called John Doe_i, which the agency says will drive influencer activity across its client base.
Services provided by John Doe_i include content creation, influencer strategy and campaign implementation.
The launch of the new division follows recent senior appointments at John Doe, including creative director James Wilkins – formerly of Way to Blue and Freuds – and associate director Rik Salmon, who joined from M&C Saatchi PR.
The new department will report into Wilkins (pictured), who said: “In recent months we’ve led a number of incredible influencer campaigns with clients including adidas Original, Facebook, Havana Club, Baby-G and Malibu.
“This is the perfect time to launch a dedicated global influencer department to continue this work. Whether it’s curating artists for adidas Originals; crafting a dining experience with the founder of Street Feast for Casa Havana, partnering with a whole generation of inspirational creatives for Baby-G’s Pretty Tough campaign or building a panel of speakers for Facebook Grow, John Doe_i is taking influencer strategy and creativity to a new level.”
Rosie Holden, MD at John Doe, added: “John Doe has the creativity, relationships and experience to drive pioneering influencer campaigns for its clients. We have a long heritage of ground-breaking digital and integrated work and we’re excited that we’ve grown to a position to formalise this in a whole new division.”