The Playbook makes first senior hire since July launch

The Playbook, a creative comms agency launched by Hanover Group in July, has appointed Pitch’s Nick Meakin to head of sport.

The Playbook

Nick Meakin

Meakin has more than 10 years’ media and comms experience, including roles with the Football Association, H+K Strategies and Lexis.

As new business director at Pitch, he has delivered campaigns for a variety of sponsors and rights holders, including Barclays, Coca-Cola, BT Sport and Visa.

In his role at The Playbook, Meakin will oversee the agency’s roster of sports clients, including NFL UK and the ECB, aswell as take a lead role in business development.

Eddie May, MD of The Playbook, said: “Nick has huge experience in the industry, working on some high profile and highly effective sport and sponsorship campaigns. His combination of client-side and agency experience will be invaluable and I’m looking forward to him getting stuck in.”

Meakin added: “This is a really exciting time to join The Playbook, which has the dynamic approach of a start-up, combined with the support of the Hanover Group. I look forward to continuing the team’s excellent work and helping the agency to continue to go from strength to strength.”

Related Posts
Bristol City Council at CIPR South of England and Channel Islands PRide Awards 2017
Bristol City Council wins top prizes at CIPR PRide awards
Bristol City Council took home two highly coveted gold awards at Friday’s Chartered Institute of Public Relations PRide Awards for the South of England and Channel Islands. At [...]
Nadine Causey Guiness World Records
Opinion: Record-breaking campaigns are a sign of the (rapidly changing) times
Nadine Causey, Guinness World Records’ SVP for EMEA and APAC, considers what lessons communicators can learn from this year’s record breaking PR campaigns. As more brands and [...]
PR News in Brief
This week’s PR news in brief (13-17 November)
Here’s our round-up of essential PR news stories and features from the past week, including the winners of the PRCA West Midlands PRide awards, account wins for Hills Balfour [...]
W to launch Hard Rock Hotel for glh
W to launch London’s Hard Rock Hotel
Hotel operator glh Hotels has appointed W as lead global agency for the launch of the new Hard Rock Hotel in London following a competitive pitch. The agency’s creative launch [...]
Copyright © 2017 Gorkana