Macmillan Cancer Support has brought in Manifest to create and execute a PR stunt for its annual World’s Biggest Coffee Morning, which takes place on Friday 30 September this year.
Launched in 1990, the World’s Biggest Coffee Morning has raised more than £165 million for the charity.
With a brief to drive sign-ups to this year’s event, Manifest and its content division, O, is donating resources to the three-month project as part of its annual charitable contribution.
Amy London, senior media and PR officer at Macmillan, said: “After 25 years of the World’s Biggest Coffee Morning we were looking for a creative PR agency that could bring some fresh thinking and new ideas to the table. Our Coffee Morning hosts never cease to amaze us with their enthusiasm and support, and this year we wanted to really celebrate their contribution and thank them for everything they do.
“We’ve admired Manifest’s work for some time now and wanted them to come to us with some creative yet strategic PR campaign concepts, and that’s exactly what they did. We’re really excited to see how the proposed plan comes together over the coming months.”
Alex Myers, founder and CEO at Manifest, added: “An ethos that runs deep through every aspect of Manifest is ‘communications with a conscience’ so we make sure we do a fair bit of pro bono work. When the brief to work with Macmillan came along the whole team jumped at the chance of working on the account. The charity does fantastic work supporting people affected by cancer and to be involved in the planning of a creative national PR stunt that helps raise vital funds is an honour for all of us.”
Manifest has previously executed pro bono campaigns for CALM, Ministry of Stories, ENZI and Excellent Development.