W briefed to help Camden Town Brewery go global

Camden Town Brewery has appointed W following a competitive pitch to handle its UK PR as it looks to move from a London brewery into a global brand.

W Camden Town Brewery Bottles 1

W’s brief will include consumer and corporate comms, influencer engagement and live events.

Working with Camden Town Brewery’s in-house team, including founder Jasper Cuppaidge and MD Mark Turner (who recently joined the company from natural beauty brand Yes To), W will support the brand’s expansion through 2016/17, following its acquisition by AB InBev.

This includes working on new product designs, its first above the line campaign and the opening of a new brewery in Enfield – London’s largest new brewing facility for 30 years.

W will also launch a portfolio of new products – including both permanent fixtures and limited-edition beers.

Cuppaidge said: “We’ve admired W’s work for some time and are thrilled to now be working with the agency as we embark on the next stage of our journey. Through partnering with them we hope to get the Camden Town Brewery story out there and bring great beer to more people.”

Warren Johnson, founder and CEO of W, added: “The stage is set for Camden Town Brewery to become one of the most exciting drinks brands in the world –genuinely fusing the craft, integrity, personality, and spirit of an independent company with the scale, investment and expertise of a global powerhouse. We’ll raise our glasses to a hugely productive partnership.”

Related Posts
Milk & Honeys PR wins Liva Healthcare
Milk & Honey PR to promote NHS partner Liva Healthcare
Danish private healthcare firm Liva Healthcare has appointed Milk & Honey to promote its digital health platform in the UK. Milk & Honey PR will work to educate [...]
The Cricketer
Meet the Journalist: The Cricketer’s Huw Turbervill
Huw Turbervill, managing editor at The Cricketer, discusses the magazine’s loyalty to its readers and the upcoming Ashes series, including a score prediction. You’ve [...]
Formula E appoints CSM
CSM wins Formula E brief
Electric street racing motorsport series Formula E has appointed CSM Sport and Entertainment to handle its global and local PR following a competitive pitch process. The [...]
Bristol City Council at CIPR South of England and Channel Islands PRide Awards 2017
Bristol City Council wins top prizes at CIPR PRide awards
Bristol City Council took home two highly coveted gold awards at Friday’s Chartered Institute of Public Relations PRide Awards for the South of England and Channel Islands. At [...]
Copyright © 2017 Gorkana