Threepipe co-founder Eddie May to lead new creative comms agency The Playbook

Hanover Group has this week launched The Playbook, a new creative comms agency which will be led by Threepipe co-founder and former MD Eddie May. Launch clients include the NFL and the England & Wales Cricket Board.

Eddie May The Playbook

Eddie May

Hanover Group is made up of Hanover London, Hanover Brussels and Multiple, as well as newly-formed The Playbook.

The Playbook aims to create and deliver “game-changing” comms for clients, with a focus on sport, active health, wellbeing and technology.

May joins as MD of The Playbook, with Leigh Ireland, formerly of PrettyGreen, joining as creative director.

May has almost 20 years of experience in marketing and comms roles. At Threepipe, he worked with brands including Stella Artois, EA Sports, Siemens and The BOA, before leaving the agency in 2015.

Before Threepipe, he was UK marketing manager at Umbro.

Ireland was an account director at PrettyGreen before moving to Hanover Communications last year as head of brand.

May and Ireland are joined by Gavin Megaw, Hanover’s MD of corporate and brand comms, and a former director of marketing and comms at The Football League, who takes on the role of director at The Playbook.

Charles Lewington, Hanover Group’s chief executive, said of the launch: “Hanover’s growth during the last five years has been exceptional. The Playbook enables us to become a full-service communications group that delivers for the most exciting brands on the global stage.

“The Playbook, and the hire of Eddie May, is an important strategic investment for us. We believe there is a gap in the market for a creative communications agency that delivers deeper and more meaningful engagement for ambitious brands.”

May added: “This is hugely exciting; not many new agencies launch with a full team and big brands already onboard. Our mantra is ‘Smart thinking that moves people’. So much of what brands put out there fails to do that, often because it’s not based on a real understanding of the audience and what makes them tick. We’ll be putting insight at the heart of everything we do, allowing us to build strategies and campaigns that actually make a difference.”

Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the journalists: It
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy - The Rubbish Café
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]