Clarion has added to its advisory board, with the appointments of wine expert, TV personality and Saturday Kitchen regular Olly Smith, Condiment Junkie co-founder Scott King, and Springwise’s editor-in-chief, Chris Kreinczes. The new additions come as part of the agency’s increased investment in creativity.
Smith (pictured) will provide strategic advice on the agency’s drinks accounts, which include Aldi and Jägermeister. He joins a list of “drinks gurus” on Clarion’s Advisory Board, which include Master of Wine Sam Caporn, and beer writer and stand-up comedian Ben McFarland, who is one half of comedy duo ‘The Thinking Drinkers’.
King, a “sensory architect” and co-founder of Condiment Junkie, will give the agency’s food accounts a creative boost.
Kreinczes, who is editor-in-chief of global innovation discovery engine Springwise, has also been brought on board to “keep the company up-to-date with the latest trends, insights and innovations from around the world”.
The trio will sit alongside several long-serving members of the board, which also includes Miranda Gore Brown – food author, blogger and home baker of ‘Great British Bake Off’- and journalist and broadcaster Sam Norman.
Amanda Meyrick, Clarion’s CEO, said: “Our Advisory Board – or ‘Very Clever People’ as we now like to call them – act as consultants to our teams and our clients, and are all experts in their different fields – from sustainability to mobile, media law to nutrition.
“They help us predominantly with strategy and insights from their specific industries, but can also offer invaluable advice on the technicalities and legalities of different campaigns, and help us shape creative ideas. We are very excited to be able to pick their collective brains.”