Bike brand Raleigh has appointed Conker Communications as its first PR agency.
Conker, based in Didsbury, has been called upon to handle all PR and comms activity for Raleigh’s UK offering, with campaigns spanning both consumer and trade markets.
The agency aims to target people who are new to cycling and will also support Raleigh’s Bike for Life consumer campaign.
Michelle Jakeway, Raleigh’s marketing manager, said: “I’ve worked with Conker before and always found them enthusiastic, hardworking and results driven, so when we decided to call on a PR agency they were the natural choice. They’ve hit the ground running and within weeks have received praise from all the executives and secured attention grabbing coverage, which is just what we asked for.”
In addition, Conker has won a brief to handle the PR for snacking start-up brand Real Handful.
The agency will launch Real Handful, which is described as a “nutritionally balanced trail mix inspired snack”, to consumer and B2B markets. The brand has already been taken on by national stockists Holland and Barrett and Ocado, as well as a number of independent stores.
Sarah Wallwork, Conker MD, said of the agency’s new pitch wins: “We’re delighted to be working with such exciting companies. From the Great British institution that’s Raleigh to a plucky start up, like Real Handful – which is already showing it can compete with the big boys – at Conker we’re in our element when we’re raising our clients’ profile with business boosting results.
“2016 has been a great year so far for team Conker. We’re looking forward to wowing Raleigh with our consumer and trade campaign, as well as hitting the lifestyle press to help spread the word about Real Handful.”