Convenience store and newsagent operator, McColl’s Retail Group, has hired Headland to lead on its financial and corporate communications, including the acquisition of 298 Co-Op stores, which was announced yesterday.
Headland director Lucy Legh and partner Simon Burton lead the team on the account, with support from account manager Robert Walker and account executive Jamie Perriam.
Lucy Legh, director at Headland, said: “Working with McColl’s is the perfect brief for Headland’s broader advisory offer. For consumer-facing businesses the wider corporate reputation piece plays a key role in building investor and market confidence. The brief from McColl’s sits squarely in that area.”
Jonathan Miller, CEO of McColl’s, added: “We want our communications to go up a gear, in a way that’s aligned with our growth ambitions and with our wider corporate reputation objectives. Headland stood out in the process and was the clear partner to support us in our transformation journey in neighbourhood convenience.”
The Co-op Group sold 298 of its smaller food stores to McColl’s in a £117m deal.