Alexander PR promotes artist Gary Card

Global management agency Streeters London has brought in Alexander PR to raise the profile of artist Gary Card’s inaugural exhibition.

Card studied Theatre Design at Central Saint Martins and has collaborated with the likes of Nick Knight, Dinos Chapman, Tim Walker, Nicola Formichetti, and Stella McCartney.Gary Card 1

He has also designed headpieces for Comme des Garcons and Lady Gaga, while working with brands such as Louis Vuitton, Diesel, Camper, Wunderkind, Uniqlo and Roksanda Illinic.

His first commission in 2010 was to design covers for Penguin’s Kafka reprints, and, in 2015, he collaborated with Vauxhall to design a 15 foot tall “robotic” Christmas tree made entirely out of car parts that showcased throughout December at the Filling Station in Kings Cross.

Card’s interior design for Dalston retailer LN-CC was nominated for a ‘Design Of The Year’ Award and his work has been featured in the New York Times, Another Magazine, Dazed & Confused, i-D, British Vogue, Vogue Homme Japan, V, POP and LOVE.

Alexander PR has been briefed to reposition Card from set designer to artist and secure a strategic brand partner/sponsor for his first exhibition, which is scheduled for October 2016, in London.

Gaby Moussaieff, director at Streeters London, said: “The further development of our clients’ careers is of paramount importance to us and we’ve briefed Alexander PR to reposition Gary as an artist – taking him onto the next stage in his career.”

Adam Rutherford, Alexander PR director, added: “Gary Card has the potential to be a game changing artist and we’re delighted to be asked to work with him as his career as a contemporary artist evolves.”

Related Posts
PR News in Brief
PR news round-up (16-20 July)
Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at [...]
Meet the journalists: It
Meet the Journalist: It’s a Grown Up Life’s Samantha Simmonds and Lauren Libbert
Freelance presenter Samantha Simmonds and freelance writer and editor Lauren Libbert discuss the launch of their new podcast; It’s a Grown Up Life. How did you both [...]
PR Case Study: Red Consultancy - The Rubbish Café
PR Case Study: Red Consultancy – The Rubbish Café
Emily Morgan, managing director – consumer at Red Consultancy, discusses how the agency helped Ecover to launch the Rubbish Café. Campaign: The Rubbish Café Client: [...]
Combining art and science in effective communications
How to map data to storytelling
Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A [...]