Opinion: The comms challenges posed by shareholder activism

Geoff Serednesky, managing director at FTI Consulting, considers the rise of shareholder activism in the UK and the opportunities and risks it creates for comms professionals.  Shareholder activism – the practice of taking a position in a public company stock to influence corporate direction and unlock shareholder value – has become an increasingly hot topic […]

Opinion: How to prepare for the social media apocalypse

Alex Warren, senior account manager at Wildfire PR, asks whether the recent negative headlines around social is a sign to prepare for the social media apocalypse. Is social media doomed to fail? That’s the question that I’ve been thinking about recently. From the Cambridge Analytica scandal to the #DeleteFacebook movement, Snapchat’s celebrity exodus to the […]

Opinion: 5 ways to hone your influencer marketing strategy

Will Cooke, executive director, strategy and innovation at Golin, presents his five top tips to hone your influencer marketing strategy.  Work backwards, and start with why Successful marketing comes from real understanding of business priorities, brand ambition and audience needs. It seems simple, but start with why are we doing this? Be clear on the […]

Opinion: How augmented reality can revolutionise PR

Lauren Green, content marketing manager at Flow Digital, explores how communicators can use augmented reality (AR) to boost their earned media output.  Augmented reality has been buzzing around the marketing industry for the past couple of years, but is only now picking up serious steam. The likes of Pokémon Go and Ikea Place have brought it […]

Opinion: Trade show marketing must evolve to survive

The traditional trade show model is dying, argues Saskia Stolper, director, Germany at Red Lorry Yellow Lorry. She looks at what’s next in today’s rapidly evolving digital era. The digital age is transforming everything – the way we live our lives, the way we interact and the way we work. Tech trade shows are no different. […]

Meet the Journalist: Thomas Hewitt

Thomas Hewitt speaks to Cision’s Simon Stiel about the challenges of working in journalism as an autistic person and how the industry can improve access for those with autism. At what point did you decide you wanted to become a journalist? I decided to pursue journalism during my time studying a HND in Media Production […]