AI and the future of sentiment analysis in PR

Jason Edelboim is President of Cision Americas where he oversees sales, customer service and operations for the US, Canada and Latin America, as well as Cision’s Global Product organisation. He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability. We have all heard the buzz around machine learning […]

Opinion: How to future-proof young leaders

Erin Salisbury, senior project manager for Ketchum’s global research and analytics team and PRmoment’s Young Professional of the Year 2018, presents four top tips to help young leaders get the best out of themselves and their teams. The communications industry is evolving at lightning speed, and is being impacted by ongoing developments in consumer perceptions […]

PR Case Study: Propellernet – Evans Cycles: Return to Gold Hill

Richard Paul, PR consultant at Propellernet, reveals how the agency helped Evans Cycles to promote its electric bikes by visiting the hill made famous by the classic Hovis advert. Campaign: Return to Gold Hill Client: Evans Cycles PR Team: Propellernet (Stephen Baker, Richard Paul, Stephanie Finch) Timing: August 2017 Budget: Under £50k Summary Electric bikes […]

Gumtree: What’s in our media relations toolkit

Fergus Campbell, head of PR and communications at Gumtree, reveals which tools the company deploys to power its media relations activity. While the modern day communicator needs to constantly polish their skills across a wide range of new and evolving capabilities, in many ways media relations remains reliably consistent in what attention it requires from […]

PR Case Study: Newsfeed PR – There But Not There

Liam Maguire, director at Newsfeed PR, details the success of the agency’s There But Not There campaign for charity Remembered to commemorate the end of the First World War. Campaign: There But Not There Client: Remembered PR Team: Newsfeed PR Timing: Wednesday 28 February Summary Newsfeed PR launched a national campaign to commemorate the centenary […]

Opinion: Why those who tell the best stories rule society

Pat Southwell, director of strategy at Berkeley, argues that drama, adversity and “concentrating on the negative” is the key to great storytelling in comms. Stories are powerful things. They make us laugh. They make us cry. They change the way we think and act. We teach our children through nursery rhymes. The world’s great religions are […]

Opinion: The PR industry is (finally) striding towards gender parity

Launch director Niki Wheeler looks back on some of the great women she’s encountered over the course of her career and considers how industry attitudes are changing for the better. So, it’s International Women’s Day. During my career, I’m proud to have profiled female CEOs, service personnel, entrepreneurs and authors. I’ve worked on a UN […]

International Women’s Day: Succeeding as a woman in PR

To celebrate International Women’s Day, Cision spoke to eight industry-leading women, asking them why they went into PR, if they’ve encountered adversity due to their gender, whether the PR landscape is changing for women and what advice they have for women entering the industry. Sarah Hall, PR and marketing agency owner, founder of #FuturePRoof and president […]

Opinion: Why experiential activity is key for brand engagement

Jon Carson, partner at Immerse, explores why more brands are creating experiential campaigns to engage potential customers.  Emerging technologies are rapidly reshaping the way consumers interact with brands. With an increase in consumers’ cravings for realness and new experiences, brands are becoming more focused on the customer experience and are engaged in continuous innovation to […]