Adrian Ma, Fanclub PR’s founder, explains programmatic PR and why the PR industry needs to embrace it and understand its media impact. Daniel John Sobieski is a 68-year-old retiree who lives in Chicago. His eyesight is so poor, he needs a magnifying glass to read his computer screen. And yet, this unlikely person offers a […]
London-based agency Opinium Research has hired Josh Glendinning as a research manager to strengthen its financial and professional services offering. Glendinning joins after five years at H+K Strategies, where he most recently served as data and insight manager. James Endersby, MD at Opinium, said: “We are delighted that Josh has decided to join our team. […]
Ahead of April 2017’s government apprenticeship levy, Aliya Vigor-Robertson, co-founder at JourneyHR, discusses how PRs can better tailor schemes for new recruits. With so much attention focused on the Spring Budget, it’s easy to forget that April 2017 marks the start of the government’s apprenticeship levy, which requires UK employers, with a payroll bill of […]
Clarion Communications has appointed a new senior-level account director, Lynne Hughes, to drive the company’s Scotland office, which opened last year. Hughes has both agency and client-side experience, having worked for major brands including IRN-BRU, Tennent’s Lager, Vimto Soft Drinks, The Great Run Company and Scottish Government. She also did a nine-year spell on the […]
Beano, the comic publisher and children’s brand, has appointed corporate and entertainment agency Borkowski Ltd to devise and deliver a corporate communications strategy for Beano Studios, articulating the creative company’s latest proposition. Borkowski has also been briefed to broker senior level media and industry engagement and support Beano Studios as it continues to deliver commercial deals […]
Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week. Insight: 8 tips for communicating to the ‘modern woman’ Engine revealed this week that women feel brands do not accurately represent them. To remedy this, the agency group, which includes MHP Communications, has come up with eight top tips for communicating […]
Ewelina Krzysztofik, MD at 2Sisters PR, talks about the unique challenge and opportunity that communicating with the Polish community in the UK offers. With most Poles declaring their willingness to stay in the United Kingdom despite Brexit, they remain an attractive target for British businesses. However, as with every minority group, they need to be […]
The Hacks vs Flaks organisers have made a call for new teams on Easter Sports Day, which takes place this year on Sunday 9 April. The event, which takes place at the Bank of England sports centre in Roehampton, will see teams of journalists and PRs go head-to-head in football and netball matches. Kick-off is […]
Totaljobs has appointed Frank on a retained basis to deliver a series of content campaigns throughout 2017. Totaljobs, described as one of the UK’s most established jobs boards, attracts 12 million visits and three million applications from jobseekers every month. Frank has been briefed develop a series of PR SEO-optimised content campaigns that will allow Totaljobs to […]
Dynamo has been chosen to lead the consumer PR for not-for-profit organisation Great Britain Wheelchair Rugby (GBWR), as it fights to save the national team following a cut in its UK Sport funding. GBWR is responsible for the national wheelchair rugby team, which represents Great Britain at international tournaments, including the World Championships and the Paralympic […]