At this year’s Mobile World Congress (MWC) the brands that broke convention were the most successful and achieved most cut-through, according to Hotwire’s UK MD Matt Cross. With insights from Hotwire’s research around the event, Cross highlights what PRs might learn for future event-planning. Traditionally the conversation at MWC has been dominated by brands such as […]
Simpatico PR has won Adloox, an anti-advertising fraud technology company, as it launches a US practice in New York. Dori Pasternak-Busell will lead Simpatico’s US business. With previous roles, including an in-house position at Visa and agency-side roles at MWW Group and Ogilvy, Pasternak-Busell has more than 15 years of experience across B2B and consumer public […]
Simon Darby has been hired as a senior account director at Westminster and Edinburgh-based communications agency PLMR, and will head up one of the company’s core consultancy teams. Darby joins from WA – formerly Westminster Advisers. He has spent seven years in the public affairs industry, working across sectors including housing and regeneration, consumer affairs and tax […]
Bright Light PR has been chosen to handle the PR for British heritage leather and accessories brand Smith & Canova. Bright Light PR will raise the profile of the story behind the Smith & Canova brand. It began in a leather repairs shop in Leeds, founded by David Smith Senior in 1910. Three generations of leathercraft and […]
Spider PR has been handed a six-figure PR and social media brief by Tim Hortons, as the Canadian coffee shop chain launches in the UK this Spring. Tim Hortons currently has nearly 4,500 cafe and bake shops across Canada, and claims that 60% of all Canadians visit a Tim Hortons at least once a week. […]
Bubble & Squeak will handle communications for Snell Advanced Media (SAM), which designs and develops solutions for the media production market. Broadcast PR agency Bubble & Squeak will provide integrated communications services and support for major tradeshows to assist with positioning SAM as a technology and thought leader. Kevin O’Meara, head of marketing communications at […]
Direct bookseller Book People has appointed independent comms agency tpf on a 12-month retained contract, following a three-way pitch. Book People, which launched in 1988, aims to make shopping for books “enjoyable and convenient” through its website, local distributors, mail-order catalogue and events. tpf will manage Book People’s press office, media and brand partnerships through […]
Your bitesize update on the latest People News and Moves featured on Gorkana News: MSC Cruises names UK and Ireland PR manager Europe’s biggest cruise line, MSC Cruises, has appointed Teneo Blue Rubicon’s Natalie Billington as UK and Ireland PR manager. Senior promotions at instinct pr Consumer PR agency instinct pr has promoted Juliet Price […]
Jo Leah, who recently stepped down as MD of Weber Shandwick Manchester after two decades at the helm, is opening a new Manchester-based comms firm called the little big agency. The little big agency will focus on building reputations for companies, brands, people and places through strategic comms, consultation and activation. Leah has initially invested private funds in the […]
Adrian Ma, Fanclub PR’s founder, explains programmatic PR and why the PR industry needs to embrace it and understand its media impact. Daniel John Sobieski is a 68-year-old retiree who lives in Chicago. His eyesight is so poor, he needs a magnifying glass to read his computer screen. And yet, this unlikely person offers a […]